Trending News & Stories at #VMwareExplore

Brands release waterfalls of announcements at industry conferences. Media outlets, customers, partners and employees may feel overwhelmed and miss important information.

I created the following short video concepts to summarize the key news during VMware Explore. I worked with an agency to develop a series that reflects a personal, digital experience of the event — on a smartphone. A series of text messages, social media posts and notifications reveal the biggest headlines in a conversational tone. The videos added a fresh spin to media kits, complemented social media engagement and helped busy employees stay informed.

Originally published at VMware News & Stories (now Broadcom News & Stories)